Michelle Massie
Written by Dave Danielson | Photos by Nested Tours
“I initially thought I wanted to do broadcast journalism,” says Michelle Massie, who has an extraverted personality and an ability to connect with others.
While earning a journalism degree from the University of Oklahoma, Michelle was inspired by a student-led newscast and discovered her passion for shooting and editing videos. “I always really enjoyed that,” she comments. Studying journalism also caused her to cross paths with her future husband, Jeff, who worked as a reporter. “I say we got our journalism degrees to meet each other,” she smiles. They soon began their lives together.
“I did advertising sales for a newspaper and my husband was a reporter, we both got laid off when the newspaper closed,” shares Michelle. “So I decided to get my real estate license in 2010.” Her husband became an engineer for Boeing and they each went down their own career paths. However, they do share a love of investment properties.
“We own five rental properties, and that’s how we plan to pay for our kids’ college,” she says. Currently, the couple manages a mix of furnished short-term rentals and long-term rentals. “Depending on the season, it can be a lot to handle,” Michelle admits. Now Michelle helps other clients discover financial freedom through real estate investing.
Making Her Mark
Getting started in real estate wasn’t easy. “I kept attending trainings, but it was hard to get that first client,” Michelle admits. She started as a buyer’s agent but was not on the trajectory she had dreamed. A friend in Texas advised her to work for a high-production builder, mentioning a someone who worked there that was able to pay cash for a Lexus. Inspired, Michelle took a job with that large production builder, hoping for the same reality.
However, the reality in Oklahoma was different. “On my first day, I realized no one was paying cash for a Lexus,” Michelle laughs. “It seems Oklahoma has a lot more custom builders than Texas, and the production builders here don’t always have the same success.” She spent four years in that role before serendipity struck. Touring an open house in 2014, Michelle happened to meet Scott McGregor, the owner of a luxury homebuilding company McGregor Homes. The pair had an immediate rapport and mere weeks passed before Michelle joined the McGregor Homes team.
Since 2014, McGregor Homes has grown tremendously, shifting from selling $250,000 homes in Edmond’s Cottage Grove to properties priced from $600,000 to over $2 million.
In addition to selling homes, Michelle also excels in marketing and social media.
“I handle all the social media and marketing for McGregor Homes,” Michelle explains. Her journalism background has proven invaluable in her real estate career, especially in a digital age. “My journalism degree really helped me with marketing strategies.” Under her leadership, the company’s social media presence has flourished, with its page amassing over 30,000 followers. Additionally, her personal TikTok is real estate focused and has multiple videos with views in the six figures and others exceeding a million. “Engaging content is key,” she adds.
Family + Fun
Despite her busy career, Michelle prioritizes family time. She and Jeff have two children, Violet (9) and Cooper (7). “Violet is in competitive cheer, and I’m the team mom,” she shares. “Cooper plays basketball and baseball, so we’re always on the go.” Michelle balances work and family by taking breaks to shuttle the kids to their activities before returning to her real estate duties. It works out well for this devoted mother and successful REALTOR®, especially with the freedom of making her own schedule.
When she’s not working, Michelle enjoys hosting parties, working out, playing pickleball, and sipping wine with friends. Taking time to relax and recharge is essential. “My husband jokes that I have a membership to every gym in Oklahoma City,” laughs Michelle. Working out is important for having productive days and being her best self for her clients.
Top Tips
Her advice to aspiring top producers? “Go work for a builder and get experience in new construction. Learn the ins and outs of the process. It’s too hard to start out on your own and figure everything out from scratch,” she advises. That advice worked for Michelle, who has helped many dreams come true for clients and has earned a spot as the top producing agent at her brokerage.
Final Thoughts
From headlines to home sales, Michelle Massie has rewritten her own story—one closing at a time. As the Director of Sales with McGregor Homes in Edmond, she continues to make an impact, blending her journalism expertise with her passion for real estate. She couldn’t imagine doing anything else!
